WHO WE ARE 

LAB: A CHALLENGE, AN EXPERIMENT

Our motto is to continue experimenting from a never-ending array of perspectives. On the uniquely expressive and versatile canvas of denim, we add on our designs to make it more durable, and explore our own ideas to challenge and expand horizons. This isn’t just limited to denim, but also our outlook, our way of life.

101, BACK TO BASICS

Universities in US, 101 indicates the foundations of any area of studies. We study the basics of denim down to its DNA. Back to basics in life, the universe, and everything. That is our 101.