WHO WE ARE
LAB101 begins and ends with freedom.
The freedom to be as comfortable as you would like, A challenge against established predispositions, An attempt at something more.
We express all this and more through denim.
LAB: A CHALLENGE, AN EXPERIMENT
Our motto is to continue experimenting from a never-ending array of perspectives. On the uniquely expressive and versatile canvas of denim, we add on our designs to make it more durable, and explore our own ideas to challenge and expand horizons. This isn’t just limited to denim, but also our outlook, our way of life.
101, BACK TO BASICS
Universities in US, 101 indicates the foundations of any area of studies. We study the basics of denim down to its DNA. Back to basics in life, the universe, and everything. That is our 101.
2F 1-18 Yangjae-daero 71-gil
Songpa-gu Seoul South Korea
Business License. 572-85-00496
Mail Order License. 2016-서울송파-1700